About Etiquette
Elegance is in the details.
The name ETIQUETTE is inspired by the culture of grace, attention to detail and the art of making the right impression. For us, etiquette is not a set of rules — it is a way of thinking, a sense of measure, and respect for individuality.
We bring together creative direction, production, hospitality and a carefully selected network of partners across Serbia, Europe and the Middle East.
No formulas. No copy-and-paste concepts. Every Etiquette experience begins with a blank page.
Meet the founder
Deana Andreyevna
Fifteen years of creating experiences, and knowing that the smallest details are often the ones people remember most.
For more than 15 years, Deana has worked at the intersection of hospitality, events and experience, creating and curating occasions across Serbia, Montenegro and the Emirates.
Her work has taken her from intimate private gatherings to sophisticated hospitality concepts and large-scale events, building an international network of venues, creatives, producers and trusted partners along the way.
But for Deana, exceptional hospitality has never been simply about where an event takes place or how it looks. It's about how people feel when they are there.
That philosophy became Etiquette Events & Experiences — a company built around considered details, personal service and experiences that never feel reproduced. Deana remains personally involved in every project, from the first idea and creative direction to the people, places and details that bring it to life.
The best experiences don't happen by chance. They are carefully curated to feel as though they did.
Our philosophy
We don't just organize events. We create the way they are remembered.
We don't just meet expectations. We strive to exceed them.
We don't just create beautiful spaces. We create atmosphere.
We don't just connect people. We create moments that become memories.
That is ETIQUETTE.
Let's create something exceptional